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In a 2018 survey of businesses, Buffer found that only 29% had effective social media marketing programs. A recent survey of consumers by Tomoson found 92% of consumers trust recommendations from... more
Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including... more
This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is... more
In this course, you will learn how to use strategic marketing and personal branding techniques for designing, enhancing, and promoting your professional image. Acting as \"your own Chief Executive... more
Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While... more
Do you hear the word \"marketing\" on a daily basis, but aren\'t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or... more
Discover the content marketing and social media ecosystems and how these interconnected channels drive search results to a website. Leverage content marketing and social media as part of your SEO... more
In this course, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a thorough understanding of buyer behavior to create value. You... more
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization\'s strategic goals. In this Specialization, you\'ll learn best... more
In this specialization you will learn how to: Find, extract, organize and describe data to support business decisions Identify, quantify and interpret relationships between variables Derive... more
This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or... more
\"Finding the Story in the Data\" is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed... more
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix... more
In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group\'s global pricing experts and University of Virginia Darden... more
This Specialization is intended for sales professionals who seek to improve their sales planning and management competencies and skills. Through five courses, you will cover Effective Sales... more
This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, we learn to analyze the complex levels of... more
This course teached the basics of urban planning in Africa through technical, environmental, social and economical dimensions. It focuses on African cities only. Although, they exemplify well... more
Today cultural institutions are facing important dilemmas in many aspects of their management. Over the past decades, a new figure has emerged that of the art manager. Imagine you went to work... more
In this course, featuring many researchers from the University of Zurich and international institutions, we will introduce you to some of the most vibrant cultural trends addressing landscape... more
Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an... more