Academics

2017 Collegiate Effie Awards Accepting Entries

By: Megan Johnson, Wright State University

According to a recent press release, the North American Effie Awards announced its call for entries for the eighth annual Collegiate Effie competition.

The Collegiate Effie awards recognize, inspire, educate, and engage future marketers. The competition gives students an opportunity to research, ideate, and execute comprehensive marketing communications plans that address professional-level marketing challenges.

Collegiate Effie has teamed up with two Effie-winning companies to introduce the 2017 brand challenges: IBM® and Campbell Soup Company, for Pace.

IBM® Brand Challenge

–Regional, open to students in U.S. and Canada

Students must develop a non-traditional integrated marketing campaign using IBM Watson® to help make a younger generation of consumers aware of the IBM brand and Watson’s cognitive capabilities. Students must create a strategy to help young people discover ways to incorporate cognitive computing technologies into their daily lives.

Pace Brand Challenge

–National, open to students in U.S.

Students must develop an integrated, multi-channel marketing campaign that will encourage the target audience to try Pace and define the brand as the salsa of choice for Taco Night. Campbell Soup Company also presented a challenge last year, highlighting V8+Energy brand.

Both challenges are open to students currently enrolled full or part-time with at least junior standing. Students must go to an accredited educational institution. Graduate students and students enrolled in portfolio programs are also welcome to participate.

Industry professionals across various disciplines (creative, strategic planning, media strategy, branding, marketing, social media) will judge qualifying entries. Finalists for each challenge will have the chance to present their work to senior members of the IBM and Pace brand teams.

The entry deadline for both challenges is April 4, 2017. Find more details at effie.org.

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